France’s Virgin 17 captures ‘Eagle’

Spanish swashbuckler to air in primetime

MADRID — Burgeoning Gallic digital terrestial TV channel Virgin 17 has tied down Gallic rights to high-flying Spanish swashbuckler “Red Eagle,” the biggest TV drama hit in Spain.

V17 will put out the original Spanish version of “Eagle’s” 17-seg first season in primetime, according to Madrid-based Imagina Intl. Sales, which handles international rights on the series.

Deal underscores a larger appetite in Gaul’s DTT sector for buys beyond U.S. fare. Owned by the MGM Group, a subsid of conglom Lagardere Active, musicvid and fiction channel V17 already screens “24,” “The L Word” and “Weeds.”

“Eagle’s” pick-up comes as V17 continues to boost audience share. According to French TV aud measurement company Mediametrie, V17’s national TV market share rose 50% from 0.6% Feb. 2009 to 0.9% a year later.

Sale also rolls off “Eagle’s” spectacular ratings in Spain. Skedded Thursday primetime, and now in its second season, the family-skewed adventure-comedy is hitting huge shares of just under 30% for auds around six million.

“Eagle” turns on a school master by day and caped crusader by night who battles to save a 17th century Madrid from the forces of evil.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety