Company finds online way to distribute content

BERLIN — Global financial services group Fintage House has become the latest major media company to sign on with the fast-growing online B2B marketplace Mediapeers.

For Fintage, which serves more than a 1,000 film and TV companies worldwide, the deal provides greater opportunity to distribute content for its clients.

The Mediapeers Exchange (mediapeers.com) offers an online venue for sellers and buyers of content, from movies and TV series to documentaries and sports content, and serves some 1,000 companies around the globe.

Fintage CEO Robbert Aarts said: “I am convinced that their scalable online platform to distribute and acquire film and TV content is the way forward. Mediapeers will enable our producer/sales agent clients to efficiently sell rights that are currently underexploited. The Mediapeers Exchange is a secure, easy to use system that will generate more revenue for our clients, and the cost benefit in using this platform is vast.”

Fintage and Mediapeers also plan to work closely to offer new Web-based services to buyers and sellers from end-to-end. Mediapeers already covers the marketing, screening, licensing and delivery of content, while Fintage’s expertise lies in revenue collection and reporting.

As a distributor, you cannot differentiate yourself with screening technology or material handling, so why not leave it to Mediapeers and capture economies of scale?” said Mediapeers co-founder Holger Hendel.

Since its launch in 2008, the Berlin-based Mediapeers Exchange has grown to more than 55,000 programs from better than 700 content partners.

German sales company Telepool recently launched its online distribution platform via Mediapeers, which also serves the likes of ZDF Enterprises, Al Jazeera, Austrian pubcaster ORF, Beta Film, TrustNordisk, Televisa, Telefonica, ESPN and Red Bull.

Mediapeers also has made considerable inroads outside Europe, and boasts registered license-buyers from such territories as China, Chile, Kenya, Malaysia and Pakistan.

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