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Film Sales Co. takes ‘Garbo’

Edmon Roch docu bows at Seattle

MADRID — Andrew Herwitz’s Film Sales Co. has acquired worldwide rights outside Spain and U.K. to Edmon Roch’s directorial debut “Garbo: The Spy,” a standout Spanish documentary feature of the last 12 months.

Deal also includes a commitment for U.S. domestic distribution, which may be handled directly by Film Sales Co. or put through a third-party distribution company, said Roch.

Former Miramax co-head of acquisitions, Film Sales Co. prexy Herwitz — who has handled high-profile titles such as Michael Moore’s “Fahrenheit 9/11,” Nathaniel Kahn’s “My Architect: A Son’s Journey” and Adrienne Shelly starrer “Waitress” — will be launching “Garbo” at the Seattle Film Festival this weekend.

“Garbo” has also been chosen for Variety’s Critics’ Choice showcase at Karlovy Vary. Sales deals for both the U.K. and France are under negotiation, said Roch.

“Filled with the intrigue and deception of the best Hollywood blockbuster spy thrillers,” Herwitz said, “Garbo” turns on the wildly outlandish, often comical but true tale of Juan Pujol, a World War II double agent who helped dupe the Third Reich intelligence services into believing the main D Day landings would not take place in Normandy.

The English-language pic won a 2010 best documentary Spanish Academy Goya, was a finalist at November’s Intl. Documentary Film Festival in Amsterdam, and ran for

22 weeks in Spain, grossing over Euros250,000 ($300,000).

The Film Sales Co. deal is just the latest international pact at Roch’s Barcelona-based Ikiru Films.

Now in post, “Bruc,” which he produced with Jordi Gasull’s El Toro, will be distributed in U.K. by Optimum Releasing and in France by StudioCanal, which handles international sales.

Produced by Antena 3 Films, El Toro, Ikiru and Brazil’s Conspiracao, “Lope” will be released in Spain Sept. 3 by Fox and is sold internationally by Wild Bunch.

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