Fox Intl. Channels is launching a U.S. domestic feed for Utilisima, its 100% original Spanish-lingo lifestyle network.
Move is in response to a growing need for Spanish-language programming Stateside, said Hernan Lopez, FIC chief operating officer.
The channel ramped up original production following the 2009 launch of its international feed on Dish Latino, bringing in talent from Mexico, Puerto Rico, Colombia, Venezuela and other countries.
Utilisima’s signature shows include “Design Shop,” “Beauty Plan” “Being a Woman” and “Make it Simple.”
Other new additions on Utilisima include cooking shows “The Bakery,” “Seasoning With Lorena Garcia,” “Aquiles’ Touch,” “Puerto Rico Flavor” and “My Cuba.”
In addition to Dish Network, Utilisima is carried by Comcast, Cablevision, Time Warner and Charter. Deals with other U.S. carriers are pending. In Mexico, the channel boasts a 90% penetration and will likely reach 100% by year-end.
The channel produces some 1,200 hours of original content and has a companion website, http://www.utilisima.com, listing over 5,000 recipes tapped by two million users a month.
FIC’s pioneering foray into original content production in Latin America began with its first fiction skein “Tiempo Final,” which has won a raft of awards. FIC has since done “Consequencias” for National Graphic Channel and “Mental,” the first English-language fiction skein shot in Colombia, in conjunction with Fox Television Studios.