AAM beams 'Green Day' to theaters in U.K., France
LONDON — European digital distrib Arts Alliance Media transmitted its latest release “Green Day — 21st Century Breakdown” to more than 50 cinemas in the U.K. and France via satellite on Monday.
While this is a European first, the credit for the first satellite release goes to “The Last Broadcast,” which beamed to U.S. cinemas in 1998.
“Green Day” was mastered by AAM’s in-house content services division and transferred electronically to Arqiva Broadcast & Media’s Chalfont Teleport where it was uplinked by satellite and transmitted simultaneously to the cinemas. Once the film is downloaded at the cinema, it can be played on any screen in the complex.
Sites receiving the film via satellite in the U.K. and France include the Apollo, Cineworld and CGR chains.
AAM tried out the system in 2008 when Palme d’Or winning film “Entre les murs” (“The Class”) was sent to CGR Villenave d’Ornon in Bordeaux.