Global production powerhouse Endemol is launching a Nordic offshoot based in Stockholm, Sweden.
Endemol Nordic will be led by CEO Michael Porseryd, formerly VP and chief operating officer of Metronome Group.
Outfit’s brief is to create new shows for local and international markets and produce local versions of Endemol’s global formats for webs across the region, including Sweden, Denmark, Norway and Finland.
Porseryd said: “The local success of formats such as ‘Big Brother’ and ‘Wipeout’ highlights the appetite there is here for Endemol’s shows and this puts us in a strong position to hit the ground running.”
Porseryd, who helped set up of Los Angeles-based Metronome USA, takes up his role with immediate effect.