Commercial broadcaster ITV’s “Primeval Evolved,” the BBC’s “Digital Revolution” and pubcaster TV New Zealand’s “Reservoir Hill” nabbed the Intl. Digital Emmy Awards hosted by Jason Priestly at Mip TV in Cannes on Monday.
“Primeval Evolved,” the interactive online project that extends the stories, world and characters of sci-fi series “Primeval,” took the fiction nod. It allows users to become members of the TV series’ team of scientists working to prevent the invasion of dinosaurs.
“Primeval Evolved” was created by Australian multi-media outfit Hoodlum in partnership with “Primeval’s” British producers Impossible Pictures.
“The platform attracts mostly teenagers and young adults,” said Hoodlum’s CEO Tracey Robertson. “It’s an entry point to the series for younger audiences.”
In September Hoodlum won an Emmy in the interactive media fiction category for online virtual alternate reality game “Dharma Wants You,” a spinoff from ABC’s “Lost.”
The non-fiction nod went to the “Digital Revolution,” a multi-platform website based on the BBC factual series.
“Reservoir Hill,” produced by David Stubbs’ KHF Media, won the award in the children and young people category.
The online drama, from TV New Zealand, follows a teenage girl who’s investigating the disappearance of young women.
Users can interact with her in realtime via text messages to help her find clues and shape the course of the action. The online show’s first season has been made into a TV pic that will air on TVNZ next month, Stubbs said.
This year’s Pioneer prize was given to Tim Kring, creator and exec producer of NBC’s “Heroes.”
Kring’s “Heroes Evolutions” is a virtual world that extends the show’s storylines and adds characters, some of which have crossed over to the TV show.
The awards ceremony was attended by over 200 international executives from the TV, broadband and mobile industries.