Exec will be based in Dubai and Beirut

LONDON — Global entertainment powerhouse Endemol has tapped Lara El Haddad as managing director of operations in the Middle East.

El Haddad has eight years experience in the Middle Eastern TV market, having worked as a consultant advising on programming strategies, drama commissioning, channel repositioning and scheduling.

In her new job she will review the company’s business in the region and plan for a new phase of growth and diversification.

El Haddad will be based in Dubai and Beirut. She replaces managing director Ziad Kebbi, who stepped down in August.

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