If foot traffic at the EFM this year is anything to go by, the industry’s sales blues seem to be lifting a bit.
More than 40,000 visits to the market, situated at Berlin’s Martin Gropius Bau, were tallied by organizers during the first half of the market.
At peak times on Sunday, more than 2,400 industry professionals poured into the building — a new record compared with last year, which registered 1,738 trade pros.
EFM director Beki Probst said there was a positive and energizing atmosphere both at the Martin Gropius Bau and in spillover stands at the Marriott Hotel.
“People are coming in large numbers, the choice is enormous, the cinemas are full, the mood is great,” Probst said.