BRUSSELS — E1 Entertainment has inked an exclusive output deal for Belgium and Luxembourg with new entrant Starway Film Distribution.
Deal will channel films from U.S. independents such as Summit Entertainment.
Starway has been set up by Flemish media group VMMa, owner of TV channel VTM. Move is part of a diversification strategy that has also seen it enter the book and performer management markets.
Operation will go live in September with a limited number of theatrical titles.
Starway is also expected to become a platform for VMMa to develop its home vid business.
E1 entered the Benelux market in 2008 when it bought Dutch independent distributor RCV Entertainment.
RCV traditionally shared Benelux rights with partners in Belgium, previously linking with Kinepolis Film Distribution and more recently Belga Films.