Event shifts from France to a berth at Filmart

The inaugural Asian Side of the Doc documentary event at this year’s Hong Kong Filmart has attracted 175 delegates so far, with all of the major Asian and European broadcasters represented, organizers said Thursday.

The event, which has been held in France for 20 years, will run concurrently with the film, TV and digital entertainment market from Mar. 22-25.

The event is sponsored by the European Union’s Media program and it will focus on buying, selling and screening docs, as well as workshops, pitching sessions and networking events.

“We have already convinced over 60 European and American companies to attend,” said Pierre-Yves Lochon, CEO of Sinapses Asia and co-organizer of ASD. Among those are Gallic cultural web ARTE, German pubcaster ARD, Spanish pubcaster RTVE, and British pubcasters BBC and Channel 4.

Around 70 broadcasting execs and TV producers will attend from all over Asia, including all the major Asian broadcasters — Japan’s NHK, Singapore’s state-owned MediaCorp, China’s state-run giant CCTV, the Shanghai Media Group and Korea’s KBS.

“We need to give the Asian documentary makers contact with European companies to get partners and know-how,” said Lochon.

More than 500 exhibitors from 20 countries and regions will take part in Filmart. Organized by the Hong Kong Trade Development Council, the event will feature more than 250 film screenings and 60 seminars and networking sessions.

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