Discovery Networks Intl. is bowing femme-skewed TLC across the Asia-Pacific region from Wednesday.
TLC replaces Discovery Travel & Living in Discovery’s Asia-Pacific portfolio of seven channels that also includes Discovery Channel, Animal Planet, Discovery Science, Discovery HD World, Discovery Turbo and Discovery Home & Health.
“TLC has become one of the strongest television networks in the U.S., demonstrating creative leadership across a wide range of lifestyle categories,” said DNI prexy and CEO Mark Hollinger. “We are creating a powerful complement to Discovery Channel in our global brand portfolio.”
TLC will reach 133 million households in 20 countries across the Asia-Pacific. First launched internationally in Norway in March, TLC will be available in over 75 countries in 2011.