You will be redirected back to your article in seconds

Digital partnership for West End ad agency

Dewynters teams with MediaCom

Dewynters, the U.K. arts and entertainment marketing agency that handles the majority of West End business, is forming a new partnership for digital media with MediaCom, the U.K.’s largest media agency.

The partnership means clients including Cameron Mackintosh Ltd., Disney Theatricals, Donmar Warehouse, Sonia Friedman Prods., Really Useful Group and the Royal Opera will now have access to MediaCom, whose annual digital billings are over £160 million (about $250 million).

Dewynters topper Anthony Pye-Jeary told Daily Variety the two companies have been keen to form a partnership since working together on the London run of “Wicked” which, at the time, was MediaCom’s sole West End show.

“By teaming up with the best in the business, our clients benefit from their unparalleled knowledge, experience and buying power and MediaCom gain access to our hugely diverse client list,” he said.

More Digital

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    Dewynters, the U.K. arts and entertainment marketing agency that handles the majority of West End business, is forming a new partnership for digital media with MediaCom, the U.K.’s largest media agency. The partnership means clients including Cameron Mackintosh Ltd., Disney Theatricals, Donmar Warehouse, Sonia Friedman Prods., Really Useful Group and the Royal Opera will now […]

  • Twitter outage

    Twitter to Ban Groups Promoting Violence, Hate Symbols

    Dewynters, the U.K. arts and entertainment marketing agency that handles the majority of West End business, is forming a new partnership for digital media with MediaCom, the U.K.’s largest media agency. The partnership means clients including Cameron Mackintosh Ltd., Disney Theatricals, Donmar Warehouse, Sonia Friedman Prods., Really Useful Group and the Royal Opera will now […]

  • Echo Fox - Yankees - esports

    New York Yankees Invest in eSports Holding Firm Backed by Ex-NBA Star Rick Fox

    Dewynters, the U.K. arts and entertainment marketing agency that handles the majority of West End business, is forming a new partnership for digital media with MediaCom, the U.K.’s largest media agency. The partnership means clients including Cameron Mackintosh Ltd., Disney Theatricals, Donmar Warehouse, Sonia Friedman Prods., Really Useful Group and the Royal Opera will now […]

  • Thomas and Friends- Big World! Big

    International Newswire: Mipcom Sees First Signs of Peak TV Animation

    Dewynters, the U.K. arts and entertainment marketing agency that handles the majority of West End business, is forming a new partnership for digital media with MediaCom, the U.K.’s largest media agency. The partnership means clients including Cameron Mackintosh Ltd., Disney Theatricals, Donmar Warehouse, Sonia Friedman Prods., Really Useful Group and the Royal Opera will now […]

  • The Walking Dead 360 Experience: Negan

    'Walking Dead' Claws Deeper Into VR in AMC's New Virtual-Reality App

    Dewynters, the U.K. arts and entertainment marketing agency that handles the majority of West End business, is forming a new partnership for digital media with MediaCom, the U.K.’s largest media agency. The partnership means clients including Cameron Mackintosh Ltd., Disney Theatricals, Donmar Warehouse, Sonia Friedman Prods., Really Useful Group and the Royal Opera will now […]

  • David White SAG-AFTRA

    SAG-AFTRA, Ad Industry Agree on Waiver for Low-Budget Digital Commercials

    Dewynters, the U.K. arts and entertainment marketing agency that handles the majority of West End business, is forming a new partnership for digital media with MediaCom, the U.K.’s largest media agency. The partnership means clients including Cameron Mackintosh Ltd., Disney Theatricals, Donmar Warehouse, Sonia Friedman Prods., Really Useful Group and the Royal Opera will now […]

  • Apple iphone SE Announcement Apple Watch

    Apple Watch Loses Cellular Connectivity in China, Spooking Investors

    Dewynters, the U.K. arts and entertainment marketing agency that handles the majority of West End business, is forming a new partnership for digital media with MediaCom, the U.K.’s largest media agency. The partnership means clients including Cameron Mackintosh Ltd., Disney Theatricals, Donmar Warehouse, Sonia Friedman Prods., Really Useful Group and the Royal Opera will now […]

More From Our Brands

Access exclusive content