Digital cinema provider announces new facility

Digital cinema provider Christie will begin production of digital projectors at its newly announced Chinese manufacturing facility.

The new facility, which is located in China’s third-largest city Shenzhen, will produce the company’s projectors meant to ease the demand of 3D screens in growing Asian markets.

“Assembly in China opens up significant new opportunities and shipping flexibility for Christie that will allow us to better serve all our customers around the world,” Christie’s VP of operations Ihor Stech said in a statement. “It is the ideal location because much of our raw materials come from the Asian region.”

Christie reps more than 65% of the approximately 12,000 digital cinema projectors installed worldwide, of which some 2,000 are 4K-compatible. China alone, which saw a massive 189% uptick in overall revenues to date this year, reported more than 5,000 screens in 2009, with an average of two screens added each day.

Production will start in that country with projectors Christie CP2220 and the Christie CP2210, followed by the Christie Solaria in July.

Follow @Variety on Twitter for breaking news, reviews and more