Shanghai Film Group, Technicolor announce joint venture
Shanghai–Shanghai Film Group has announced a link-up with Technicolor to build a post-production studio to meet the demand from China’s burgeoning film, television, advertising, and animation sectors.“Through cooperation with a global post-production leader like Technicolor, Shanghai Film Group will be able to meet, through this newly created JV, the fast-growing demand in China and even the global market,” Ren Zhonglun, prexy of Shanghai Film Group, told a forum at the Shanghai International Film Festival. The new joint venture between Technicolor and SFG will offer services ranging from front-end processing, dailies, digital intermediates, visual effects, digital cinema mastering, forensic marking (watermarking), sound mixing, animation production, film 3D, games and other services. The joint venture will also expand into other areas such as video production, management, transmission and access. “The growth of China’s film & TV industry is well known, and add to the potential of such a joint venture in an emergent market desiring more and diverse content,” said Frederic Rose, Technicolor’s CEO.