Celestial pacts with WingsMedia Co.

Will air over 100 hours of SMG programming

Hong Kong-based Celestial Pictures has signed a licensing deal with WingsMedia Co., Ltd, the distribution arm of Shanghai Media Group (SMG), to air over 100 hours of SMG programming.

The skeins will air on WaTV, Celestial’s Mandarin general entertainment channel on Astro’s platform in Malaysia and Brunei.

Deal was signed at the 16th Annual Shanghai Television Festival and programs included in the agreement range from concerts and special events to talk shows and infotainment series.

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