Singapore deal covers Shaw Brothers catalog
BEIJING — Chinese shingle Celestial Pictures has struck a licensing agreement with the digital technology group Creative Technology to distribute 668 Shaw Brothers films and 500 hours of original TV dramas on portable viewing devices in Singapore.
The deal means that many of the Shaw Brothers titles will be made available for full-length download via a portable media platform for the first time.
Under the pact, Creative has licensed the non-exclusive digital download rights as well as Internet download-to-own rights to release an extensive range of films. Titles include “The One-Armed Swordsman,” “Come Drink with Me,” “Vengeance” and “The Heroic Ones,” as well as Celestial’s TV dramas such as “Empress Feng of the Northern Wei Dynasty,” “Silent Tears” and “Let’s Dance.”
“The library’s distribution network has expanded onto a new digital platform with a partner known for its technology, large user base and strong branding. This partnership exemplifies our strategy of showcasing our content on different and new platforms to reach new audiences,” Celestial CEO Ross Pollack said in a statement.
The Shaw Brothers library consists of 760 films that have been remastered and preserved in digital format, and covers classic movies from the 1950s to the late 1990s.