Web already available in 20 million homes
CBS and India’s Reliance Broadcast Net launched Big CBS Prime on Monday, a joint-venture English-language channel for the sub-continent.
Big CBS Prime has distrib deals with Indian cable providers Reliance Big TV, Digicable, Den Networks and Hathway, among others, putting the channel in more than 20 million homes. It will air American skeins including “NCIS,” “Survivor,” “The Good Wife” and “Late Show With David Letterman” within 24 hours of their U.S. premieres.
The Indian Eye will have preferred access to new shows from CBS along with the Sony Pictures and NBC Universal film libraries to beef up content. The net is also in development on a localized format of “Entertainment Tonight,” looking to sign a leading Indian thesp to host.”The launch of Big CBS Prime is the first step towards addressing the current need gaps of Indian viewers for internationally acclaimed quality programming,” said Reliance CEO Tarun Katial. “Through our distribution tie-ups, we have achieved nearly 100% target audience coverage to reach over 20 million households on the day of launch.”