BSkyB calls for ‘Flying Monsters 3D’

David Attenborough presents docu feature

LONDON — U.K. paybox BSkyB has ordered its first 3D feature documentary, written and presented by iconic natural-history broadcaster David Attenborough, the BBC’s longtime collaborator.

“Flying Monsters 3D,” using special effects created by local studio Zoo, attempts to re-create creatures from the prehistoric world including the pterosaurs, flying vertebrates with a wingspan of up to 45 feet reckoned to have lived 200 million years ago.

Attenborough said, “Having learnt my television skills in the days of black-and-white, and been involved with the introduction of color, I’m thrilled to be part of one of the first 3D television projects.”

“Flying Monsters 3D,” set for an international release theatrically in both large format and Imax cinemas, will preem on the Sky HD web.

The docu was by commissioned by Celia Taylor, Sky’s head of factual and features. The producer is Anthony Geffen, CEO of Atlantic Prods.

BSkyB has driven the growth of HDTV in the U.K. It now aims to do the same with 3D in a strategy designed to encourage subscriber loyalty in what is an increasingly competitive market.

Sky HD bowed April 3 in around 1,500 U.K. pubs and clubs with live coverage of the Premier League soccer clash between Manchester United and Chelsea.

It is not clear when Sky HD will be available to non-commercial BSkyB subscribers.

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