Chris Albrecht, Ben Silverman also on lineup

LONDON — Jeremy Darroch, chief exec of U.K. satcaster BSkyB, will deliver a keynote address at Cannes mart Mip TV on April 14. Darroch will discuss plans for the company’s growth, as well as the central role of content and innovation in a competitive and fast-moving marketplace.

As previously announced, other speakers will include Starz prexy-CEO Chris Albrecht and former NBC topper Ben Silverman, who now runs multimedia company Electus.

Mip TV, which runs April 12-16, is organized by Reed Midem, owned by Variety parent company Reed Elsevier.

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