Pic to preem on Internet before hitting theaters
Marking a first in Italian film distribution, Berlin Forum entry “The Mouth of the Wolf” will preem on the Internet in Italy before going out theatrically, in what is being touted as a unique release strategy.
On Feb. 15, Italo distributor BIM Distribuzione will make “Wolf,” an offbeat docudrama by helmer Pietro Marcello, available for free in streaming video to the first 300 folks who request to view it via the Mymovies.it website.
But rather than viewing the pic at different times, the “Wolf” Web aud will watch it simultaneously, at 9:10 p.m., creating a virtual movie theater experience of sorts. Move is a promotional one-off to generate buzz prior to the pic’s theatrical release in major Italian cities on Feb. 19.
Produced by Nicola Giuliano and Francesca Cima’s Indigo Film (“Il Divo”), “Wolf” depicts the true tale of a romance behind bars between a convicted murderer and a junkie who becomes a transsexual.
The eclectic pic was, curiously, partly financed by a Catholic foundation, the Fondazione San Marcellino, which is dedicated to working with outcasts and the homeless and run by Jesuits, an order known for its unconventional streak.
“Wolf” took the Turin fest’s best pic prize in November, marking the first time an Italo entry scooped the top Turin nod in 27 years and making it a local critical darling.
“Wolf” is being sold internatially in Berlin by MK2.