Pact represents company's first foray into Asia
BRUSSELS — European digital cinema company Arts Alliance Media has inked a strategic partnership with Broadmedia in Japan.AAM will advise Broadmedia on technology issues and provide support as the Japanese company rolls out a digital cinema deployment plan. The core of the deal is a license to use AAM’s digital cinema software. This includes theater management and back-office systems, handling tasks such as content scheduling, hardware management and reconciling virtual print fee data. Deal will be exclusive for Japan, and represents a first Asian venture for AAM, which has installed more than 650 digital screens in Europe. Company sees this as a significant step in demonstrating that its systems are exportable, and can be supported from Europe. Deal does not extend to AAM’s VPF tie-up with Hollywood majors Fox, Universal, Sony, Paramount and Disney. Broadmedia will have to broker its own deals, expanding its existing theatrical distribution business.