Cuatro Cabezas USA will be run by Finkelpearl

Argentine producer Eyeworks Cuatro Cabezas has opened a beachhead in Washington, D.C. to pump sales in the U.S.

Mark Finkelpearl will run Cuatro Cabezas USA following stints at Discovery Channel, TLC, Travel Channel, National Geographic Television and Beyond Prods.

He will report to Cuatro Cabezas CEO Diego Guebel, based in Buenos Aires.

Cuatro Cabezas USA will produce original content and shop existing formats.

American TV has a lot of character-driven content and to find this content you have to have a base there,” Guebel said, adding that a West Coast outpost is under consideration.

Cuatro Cabezas USA’s first project will be a docu-series on Tennessee-based Ronnie Barrett and his family, who since 1982 have built a leading firearms manufacturer with supply deals to the U.S. and more than 60 other allied forces.

Another three programs are in the idea stage, Guebel said, adding that Finkelpearl will market existing formats like confrontation docu-reality “Unfinished Business” and docu-fiction series “Unwritten History” at the Feb. 1-3 Realscreen Summit in Washington.

Guebel also expects to find a buyer for “CQC,” a satirical news program airing in localized versions in Argentina, Brazil, Chile and Italy.

ICM’s Greg Lipstone reps Cuatro Cabezas in the U.S.

Its parent company, which has offices in Argentina, Chile and Spain and is part of Dutch indie production group Eyeworks, already produces mating gamer “La Chica FX” and “Secret History” for Discovery, HBO, History Channel, MTV and TNT.

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