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Argentina’s Pampa, Paura feed on fear

'Sudor Frio' reps move into horror genre

BUENOS AIRES — Pampa Films, a top film producer in Argentina, is partnering with indie shop Paura Flics to produce “Sudor Frio” as it pushes into the horror genre.

Pic is the gory tale of a man searching for his girlfriend, who is being held by two assassins with a stash of explosives leftover from Argentina’s 1976-82 military dictatorship.

Adrian Garcia Bogliano (“Rooms for Tourists”) will direct the $430,000 pic on a script by him and his brother Ramiro, and Hernan Moyano, who will produce. Facundo Espinoza (“Valientes”) and Marina Glezer (“The Motorcycle Diaries”) will topline.

“Sudor Frio” is set for an Aug. 26 release in Argentina on an above-average 25 copies, likely handled by Disney’s Buena Vista Intl.

It is the first step into horror films for Pampa, which is part owned by Spain’s Filmax Entertainment and run by Pablo Bossi, a former boss of Disney-backed Patagonik Film Group, the biggest production house in Latin America.

Founded in 2006, Pampa has produced Ricardo Darin’s co-directed “The Signal” to strong B.O. results and the car-racing flick “The Legend,” and is working on a police pic and an erotic thriller.

With “Sudor” it is now targeting a loyal audience for horror fare that must rely on imports like the “Hostel” and “Saw” franchises because of the absence of local product in theaters. “Sudor” is the first pure horror film for domestic theatrical release in 50 years, bar suspense thriller “Visitante de invierno” (Winter Visitor) in 2008.

Argentina is lagging in mainstream horror output due to a dearth of experienced directors in the genre and limited support from the state, film schools and students themselves, said Pampa director and executive producer Juan Pablo Buscarini.

He said Pampa is taking on “Sudor” as a launching pad for a potential stream of horror films, which promise healthy profits because of the loyal audience and low costs, given that big-name talent is not needed.

The challenge is to get on the mainstream circuit, as it is hard to fetch good prices for distribution on the underground or art cinema circuit, he said.

“It can be an attractive business but you have to get to theatrical where higher prices are paid,” he said.

Filmax likely will handle international sales.

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