AFI Fest 2010 will be held Nov. 4-11 in Hollywood in conjunction with the American Film Market, which runs Nov. 3-10 at its usual Santa Monica haunt.Final submission deadline for features, both documentary and narrative, is Aug. 13. Deadline for shorts is July 30. Decisions will be announced no later than Oct. 8. The Academy of Motion Picture Arts and Sciences has deemed AFI a qualifying fest for its short films category. The 2010 fest will feature a new section and award to highlight films found solely through the submissions process. Winning film will be decided by the audience, and receive a $5,000 award. “We have found extraordinary gems the submissions process over the years, and this is an opportunity to highlight the 2010 entries. These are films that are truly independent endeavors; films that get made on pure passion and persistence,” AFI Fest director Jacqueline Lyanga said. Last year, because of tough economic times, AFI and presenting partner Audi offered free tickets to all screenings. That practice will continue this year. The 2009 fest enjoyed record attendance.