ADMC, Endemol team on soccer

Pair to work on MidEast match broadcasts

ABU DHABI — Abu Dhabi Media Co. has tied up with Endemol Sport to launch HD English Premier League channels in English and Arabic.

Endemol Sport will work with Endemol Middle East to support ADMC in producing EPL programming in both the U.K. and in newly built studios in Abu Dhabi.

Two channels will be in Arabic, while two more — including the EPL’s own 24-hour channel — will be in English, with all seeking to mix games and commentary with other sports coverage, news and entertainment.

The deal marks a further unfolding of ADMC’s distribution strategy for the EPL, following its purchase of the rights for the Middle East and North Africa region for three years starting with the 2010-11 season. Fans will be able to subscribe via several platforms, including satellite pay TV, IPTV and broadband streaming.

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