Latam market tries to avoid Thanksgiving holiday
The second edition of Ventana Sur, Latin America’s biggest film market, will unspool Dec. 3-6 in Buenos Aires.Change of dates avoids a clash with Thanksgiving, which diminished U.S. sales agent and buyer attendance last year. A dedicated mart for films from any part of Latin America, and a joint venture of Argentina’s Incaa Film Institute and Cannes, Ventana Sur will take place at one venue, the modern Puerto de Madero complex beside the Mar del Plata. In 2009, buyers were shuttled by buses between the Puerto de Madero cinema, which screened films, and the market, a 10-minute bus-ride away. The number of theater screens will be increased from four to eight at the Puerto de Madero multiplex, said Incaa prexy Liliana Mazure. Cannes Marche director Jerome Paillard said the market and Incaa will work with Latin American film authorities to strengthen Cinando’s online VOD vid library, which offered free screenings after the market to Ventana Sur participants. Running Nov. 27-30, Ventana Sur saw substantial pic sales by key Latin American film sales agents — Latinofusion, FilmSharks Intl., Primer Plano, Ondamax, Latido Films — plus a strong international sales agent presence, including nearly all France’s leading sales agents. “It’s not easy to organize a new market, but the concept worked. All the people there want to come again and most of the people who weren’t there want to come again as well,” Paillard said.