BBC Worldwide-controlled Lonely Planet has named a new head of television who will work in co-production at the Los Angeles office of BBC Worldwide Prods.
Sue Norton, who will also carry a senior veep title, is charged with expanding the presence of Lonely Planet-produced projects on TV and video and developing digital content for Web and mobile distribution. Though she will have an eye on global opportunities, she will focus primarily on U.S. distribution.
“Our vision is to develop television programming that entertains, educates and inspires people around the world to travel, and (Norton’s) new role is an integral part of our growth strategy in the U.S.,” said Lonely Planet CEO Matt Goldberg, to whom Norton will report.
Norton previously launched Travel Channel Studios and served as its vice president, responsible for delivering multi-platform content. She also has worked in production and programming for various Discovery networks.