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SheKnows plans web series

Endemol joins women's site, seeks brand partners for funding

Endemol USA has paired up with SheKnows.com to produce an untitled Web series that showcases different ways women can save money and live better in today’s economy.

SheKnows, which reaches 45 million women, also is producing a slate of other Web series, including “Home Stretch,” in which moms team up with professional decorators to remodel nurseries, home offices and more; and “Families Collide,” which capture first-time couples meeting their in-laws.

“Video has become an increasingly important part of the She­Knows content offering, and we are highly focused on producing original programming that speaks to women in a way that is authentic and right for the Web,” said Mike Dodge, executive VP of Atomic­Online, owner of SheKnows and the publishing entity of parent company Evolve Media Corp.

Endemol USA created “Married on MySpace,” which led to a second season and was spun off into the reality TV series “Elle and Tito: The Married Life” for Latino-oriented cabler Si TV. The company also produced the 20 webisodes of “CouponMom” that taught viewers how to save moneyin all areas, including groceries, restaurants, online shopping, gifts and entertainment and attracted such brand sponsors as Kodak, Discover Card and Clorox.

Endemol and SheKnows are seeking brand partners to help pay for the production.

“The unprecedented success and high audience engagement with “CouponMom” led us to pursue this opportunity with SheKnows to develop new content for a similar audience,” said David Armour, VP of digital development at Endemol USA.

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