Former MTV Networks exec replaces Petra Mueller
BERLIN — Former MTV Networks exec Elmar Giglinger has been tapped as co-managing director of German regional subsidy org Medienboard Berlin- Brandenburg.He replaces Petra Mueller, who exited in August to head Filmstiftung North Rhine-Westphalia, Germany’s biggest regional funder. Giglinger, who takes the post in October, will oversee location marketing for the region of Berlin and Brandenburg. He joins co-topper Kirsten Niehuus, who is responsible for film funding at the Medienboard. Giglinger joined German music channel Viva in 1993, later working as program director of Viva Zwei before moving to MTV Networks Central Europe in 2000 as program director and, following MTV’s acquisition of Viva in 2004, as senior VP of both channels in Germany, Austria and Switzerland. He left MTV Networks in 2009 and established the media consulting firm EG Media and Music Consulting. The Medienboard has a budget of nearly $40 million a year and also benefits from the federal government’s $80 million-a-year German Federal Film Fund (DFFF) as well as its proximity and close ties to Studio Babelsberg, resulting in an ideal alliance that has helped fund hundreds of local and international film projects, including recent pics like Roland Emmerich’s upcoming “Anonymous” and Jaume Collet-Serra’s “Unknown White Male,” starring Liam Neeson.
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