BBC Worldwide Channels has poached Universal Networks Intl. U.K. and Northern Europe programming director Jon Farrar to lead program strategy for its webs across Europe, the Middle East and Africa.
He takes over as VP programming, EMEA, on Aug. 2 and will be responsible for programming on BBC Entertainment, BBC Knowledge, BBC Lifestyle, CBeebies and BBC HD.
Initially he will report to Dean Possenniskie, senior VP and general manager, BBC Worldwide Channels EMEA, until Possenniskie’s replacement is appointed.
Possenniski is joining AETN as managing director for its European operation.