Endemol buys Russian company

WeiT acquisition boosts scripted output

LONDON — Endemol is beefing up its scripted programming in Russia with the acquisition of a controlling stake in local shingle WeiT Media for an undisclosed sum.

The “Big Brother” producer has previously made only one scripted show in Russia, but the relationship with WeiT, founded in August by producer Timur Weinstein, will see a significant boost to this part of the global production giant’s activities.

WeiT will produce Endemol’s scripted and entertainment formats in Russia, Belarus, Ukraine and Kazakhstan.

Endemol Moscow will continue to operate separately and expand Participation TV, Astrology TV and other interactive business from Russia into the Commonwealth of Independent States and Central and Eastern Europe.

This year WeiT has been commissioned to produce 16 locally scripted projects.

These include sitcoms, a sketch show, soaps and a documentary series for Russian broadcasters, plus two features and a full-length animated movie.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety