BSkyB brings 3D soccer to U.K. pubs

Fans googly for goggles on Arsenal-Manchester United match

News Corp. paybox BSkyB said it will broadcast Sunday the world’s first live sports event in 3D on its Sky Sports channel, when soccer teams Arsenal and Manchester United face off in the U.K.’s Premier League.

Fans at nine pubs across Britain and Ireland will wear special glasses to get the first taste of live 3D soccer ahead of BSkyB’s dedicated channel launch in April.

Previous 3D trials have been limited to closed-circuit broadcasts in the U.K. and the U.S. — including one on the giant screens at the Dallas Cowboys’ new stadium during a game.

Sky Sports will transmit Sunday’s match via regular satellite decoder boxes to selected pubs in Britain and Ireland.

The U.S. won’t witness live sports in 3D until June, when ESPN broadcasts soccer’s World Cup tournament.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety