Bucking the recent downward trend in the popularity of DVD discs, sales in Blighty rose by 15.7% in July compared with the same month last year.
Three million units of DVDs released in the past three months were sold in July, with Universal’s “Nanny McPhee and the Big Bang” taking the top spot with almost 400,000 units. Year-to-date volume of new release DVDs was up 2.5%.
“Avatar” was the top-selling title January through June, followed by “The Twilight Saga: New Moon” and “The Hurt Locker.”
As the school holidays began, demand for kids’ fare rose 14.5% compared with a year ago, led by “Kung Fu Panda: Secrets of the Furious Five,” which sold 270,000 units in July.
Blu-ray disc sales have continued to rocket and are 80% up to the end of July compared to the same period last year at 6.2 million units.