S3D tix prices drive rise

Total Spanish box office in the first half of the year rose 10% to €320 million ($415 million) compared with the same period last year, according to Rentrak estimates.

The rise was driven by 30%-40% ticket price hikes for 3D films in Spain, said Arturo Guillen, managing director of Rentrak Spain. First-half admissions were flat at about 48.5 million.

Films in 3D scooped the top three box office spots. A holdover from last year, “Avatar” grossed $65.6 million in 2010 for a total $97.1 million trawl, an all-time record for Spain. “Alice in Wonderland” came in second with $29.7 million — making it the biggest opener in the first half.

Third place in first-half grossers is “Clash of the Titans,” which confounded critical bashing to make $15.4 million.

The top-grossing Spanish pic was Nacho Garcia Velilla’s rural romantic comedy “To Hell With the Ugly,” the latest in a line of laffers co-produced by Antena 3 Films, the movie production arm of broadcaster Antena 3. The pic grossed $8.4 million through June 30.

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