Favorite ratings press release of the week, regarding the CW series "Reaper":

"REAPER Delivers Double-Digit Gains Week-to-Week

Reaper             The CW’s sophomore series REAPER hit season highs last night among adults 18-34 (1.0/3), women 18-34 (1.0/3), adults 18-49 (1.0/3) and total viewers (2.) against the Presidential press conference on the other four networks, according to preliminary live plus same day Nielsen ratings for Tuesday, March 24, 2009

"REAPER built by double-digit increases versus last week in all key categories, including adults 18-34 (+11%), women 18-34 (+43%), adults 18-49 (11%) and viewers (2.7 million)."

Now, if the CW can just get President Obama to schedule a press conference that preempts all the other broadcast networks every Tuesday, the show might be able to escape the fatal touch of YOU KNOW WHO.

Actually, though, Obama's plans to do more primetime press conferences could be a modest bit of good news for CW, in the same way Fox always tried to capitalize on such news-oriented preemptions in its infancy. After all, the "Top Model" audience isn't exactly a primary target for news coverage — unless, I suppose, the story explores how long a person can survive on radishes and diet soda.

According to Nielsen, by the way, the press conference totaled just over 40 million viewers on 11 networks. And that actually turned out to be a pretty good lead-in for "NCIS" (with an audience of 17.8 million), "Dancing With the Stars" (16.1 million) and "The Biggest Loser" (9.8 million), though many people might have accidentally turned to the latter assuming that they would find information about CNBC's Jim Cramer or their 401(k)s.




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