Hey, when I wrote that KFWB-AM (980)’s Hollywood-news approach stank in a recent post, my goal wasn’t to make the station bail out on the news format entirely.
Yet that’s what the venerable CBS-owned station has done, announcing that it will go to a news/talk format starting in September with Dr. Laura Schlesinger (currently heard on KFI-AM 640), Laura Ingraham and Michael Smerconish as the nationally syndicated blatherers anchoring its talk-heavy lineup.
This leaves sister station KNX-AM 1070 as the market’s one all-news (sort of) station, and even that isn’t what it used to be.
Great, just what we need; more over-heated talk, less under-heated news. Pick your poison … and a rather sad sign of the times.
Here’s the revised KFWB lineup starting Sept. 8:
6:00-9:00AM: Local News hosted by Phil Hulett and Penny Griego
9:00AM-12:00Noon: Laura Ingraham
12:00Noon-3:00PM: Dr. Laura
3:00-6:00PM: Local Talk/News (host TBA)
6:00-9:00PM: Michael Smerconish