Hey Publicists: I Am Not Your Frat Brother

Forgive this bit of indulgence in a pet peeve (though this is a blog, after all), but I receive a ridiculous number of email pitches lately that begin with personalized messages — from people who I don’t know.

“Hey, B.,” one began.

“Hey Brian, How’s it going?” said another.

This is a relatively recent trend, presumably designed to lure journalists into entertaining a pitch before they realize it. I’m waiting for one that starts out, “Hey, how’s the family? We should really get together for dinner soon. You haven’t called in awhile. Anyway, I was wondering if you’d be interested in talking to one of the executives at Gurgle-tech about the latest gizmo that’s going to revolutionize TV….”

So hey, flacks, here’s a friendly suggestion from your old pal: If you don’t know me, don’t pretend like you do. This may come as a surprise, but I gave up on imaginary friends several years ago, and acting like we’re bosom buddies when we’re not doesn’t do anything except make it that much more likely that I will hit “delete” before bothering to read your email.

Anyway, thanks for listening. And be sure to give my best to, you know, whoever.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Kristen Kouk says:

    Thank you!! As a member of the public relations community, I would like to say this is totally gnarly dude.
    Kristen Kouk
    http://www.BlueBirdPublicRelations.com

More Voices News from Variety

Loading