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This Year, Not So Sweet Charity

“It was a tough decision, but it was unanimous.” The members of SHARE have called off the 57th year of their “Boomtown” party which was skedded for May 16  at the Palladium. President Dolores Nemiro told me a letter will be going out to members telling of a “non-‘Boomtown’ event and reassuring there will “definitely” be a resumption of the traditional star-studded bash, which has raised  over  $50 million. “We’ve got to help keep those (15) facilities going,” she insisted. And Maxine (Mrs. Gary) Smith, Incoming SHARE President echoed her promises. Husband Gary Smith has staged the show for decades and Joni Berry who has produced the show as well as costumed it , said the budget for the “Boomtown” show “is over $500,000–and seats are at $500 apiece.
SHARE was started by the wives of Hollywood stars in 1953 with the initial “Boomtown” bash at Ciro’s. Hollywood put on its finest (or not so) western garb and hooted it up all for charity I know–I was there for the kickoff and for most of the ensuing 55 “Boomtowns.” Those parties boasted the superstars performing — names including John Wayne, Frank Sinatra, Dean Martin, and Sammy Davis, Jr. were but the tip of the superstar cast. But the star of the “Boomtown” show as always was the chorus made up of the SHARE girls performing with the professionalism of the Radio City’s Rockettes.  “But,” as Nemiro pointed out, “how can we put on silly hats and costumes to party when so many out there are struggling?”  So, the SHARE ladies will create a “non-‘Boomtown'” to keep the spirit–and, hopefully funds coming to SHARE.   I will never forget they honored me at one “Boomtown” two years ago.  

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