On Super Bowl Sunday, in Hollywood's halcyon days, Dave Chasen threw open the doors to the kitchen of his celeb-saturated eatery and Pierre Cossette hosted the feed. Everyone carted his own dish to the steaming tables and loaded up on Chasen's famous chili, hot dogs and all the food fixings and best of the bar.

When Pierre moved east, the event shifted to Sardi's only to return with Pierre and the original Spago, then on to Wolfgang's Beverly Hills h.q, where Sunday night it was revived by Phoenix Books' president Michael Viner, with Phoenix Books' chairman Dwight D. Opperman and exec V.P. Juilie Chrystyn hosting.

Meanwhile, out in the Valley, Chasen's alumnus and now catering cuisine-master Arl was serving up the Chasen's chili and remembering menu-to-match for the Bowl doings at the estate of Dr. Gary Gitnick and wife Cherna. Ironically, in the "goodie" bag of Phoenix Books given to the Spago-ites was " Getting Well — Staying Well" by Dr. Gitnick. Viner believes Gitnick is the one to follow in the footsteps of Dr. Norman Cousins.

"Catastrophe: The Story of Bernard L. Madoff, The Man Who Swindled the World" was another Phoenix book given out at the Spago Super Bowl. Authors Deborah and Gerald Strober were not there but I spoke to them (on the phone) in New York as they await a March 10 print date. In the meanwhile, they post developments regularly on their web site and tell me Madoff has a court date Feb. 11. They says they've spoken to Madoff victims: noted in the book are Steven Spielberg, Kevin Bacon, and Kyra Sedgwick.

Other guests included Robert Evans, whose next Phoenix book, "The Fat Lady Sang," is "The Kid Stays In The Picture, Part II." Also at the Phoenix Books' bash was Robert Blake in a rare pubic appearance. Phoenix doesn't have him set for a book — yet.

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