Public service to probe race, religion attitudes
USA Network is readying the Jan. 19 launch of “Characters Unite,” a multi-platform public service initiative created to combat racial, cultural and religious intolerance.
Starting on Martin Luther King Day, USA plans to run on-air promos that will encourage viewers to log onto the initiative’s broadband centerpiece, charactersunite.com, where they will learn more about the program and its advisory partners.
Partnering with leading research companies, the cabler will also take data culled from surveys conducted on the site and create a national omnibus survey that probes current attitudes surrounding racial, religious and cultural differences in the U.S.
Nonprofits on USA’s advisory board include the Anti-Defamation League, the American-Arab Anti-Discrimination Committee, Amnesty International USA, the National Council of La Raza and the Gay and Lesbian Alliance Against Defamation.