Here’s an upcoming show for me on BET: “Crews Control,” a reality docu skein revolving around thesp Terry Crews, best known as the dad from “Everybody Hates Chris,” his wife of 20 years, Rebecca, and their five kids, age 3 to 22.
Crews never fails to make me laugh. His family (pictured at last year’s “Wall-E” preem) seems to be adorable and wholesome as apple pie.
The “Crews Control” announcement came as part of a startling announcement from BET today at its upfront event in Gotham. After years of deflecting criticism that it put profitahead of any consideration of its audience’s needs by pushing lowest-common-denominator and low-cost programming, the cabler has decided to take a more enlightened route.
Call it the Obama effect. Or as BET chief Debra Lee told the crowd of advertisers Thursday:
“Given the historic change our country has experienced, this is the perfect time for BET Networks to re-examine where we are as a company and what we can be for our audience,” said Lee. “As the number one African American media company in the world, we have a unique opportunity to make the world of our audience better and provide them with quality entertainment that speaks to where they are in their lives and where they want to go. BET’s reinvigorated approach is built on supporting families, embracing and encouraging their dreams, focusing on the issues that are important to them and presenting the freshest talent and entertainment.”
In addition to “Crews Control,” which is slated to bow early next year, the new-model BET will feature such new shows as: