MADRID — Spanish TV entrepreneur Jose Maria Besteiro has dipped his toe into the U.S. Latino TV market, becoming a core shareholder at telenovela cable channel Latele Novela Network.
Distributed and sold by indie cable networks distributor Olympusat as part of its Hispanic Pack, three-year-old Latele Novela reaches around 1.5 million subscribers Stateside.
Besteiro has taken a stake in Miami-based TV distribution and production company Dreamhouse Entertainment, which owns half of Latele Novela. Olympusat owns the remaining 50%.
At Dreamhouse, Besteiro’s syndicated partners include co-founders Alexander and Mercedes Fiore, Alexander Kochen and vet Latino TV exec German Perez Nahim.
“I’m going to focus on the international expansion of the channel,” Besteiro said.
Latele Novela offers classic and recent telenovelas 24 hours a day in major cities across the country.
It aims to reach 3 million subs Stateside in 2010, after signing a distribution deal with Time Warner Cable.
Besteiro worked in the mid ’90s for Time Warner and Bertelsmann’s Latin American thematic channels divisions, before producing successful Spanish soaps such as “Libro de familia,” broadcast by Galician regional broadcaster TVG.
He also distributes TV content and formats in Spain through his Teleficcion and owns Distrivision, a programming provider for Spanish regional and local digital terrestrial channels.