Ronnabeverly You can't keep a good pair of Jewish divorcees down.

"Ronna and Beverly," a project developed a comedy series for Showtime earlier this year by multihyphenates Jessica Chaffin and Jamie Denbo, will get a spin on Showtime on Monday at 9:05 p.m. ET/12:05 a.m. PT (Tuesday), and again on Showtime 2 at the same time on Dec. 29. Project is based on characters that Chaffin and Denbo have honed for years on stage.

Ronna, played by Chaffin (pictured right), and Beverly, played by Denbo (pictured left), are many-times-divorced, longtime friends who write a dating guide for Jewish singles, "You'll Do a Little Better Next Time," and are relentless about finding ways to promote their tome. (Think a Jewish "Ab Fab," set in Boston.) "Weeds" maven Jenji Kohan worked with Chaffin and Denbo on the half-hour pilot produced by Lionsgate TV.

Based on the strong buzz the "Ronna and Beverly" pilot generated (it made me laugh out loud more than once), it was something of a surprise that Showtime passed on ordering it to series. The upcoming airings are strictly an amortization move by Showtime, but Chaffin and Denbo are marshalling the power of Facebook et al and their friends in the comedy community to spread the word about "Ronna and Beverly's" TV bow.

Chaffin of late been working as a writer and thesp on CW's "90210," and she's a recurring character on the upcoming season of Showtime's "United States of Tara." Denbo will be seen regular on FX's upcoming gumshoe dramedy "Terriers," starring Donal Logue. But Chaffin and Denbo are going to take a page from Ronna and Beverly and work every angle to bring attention to their beloved characters.

Click here for a look at Denbo and Chaffin in action in earlier "Ronna and Beverly" vids (not the pilot) from FunnyorDie.com.

Follow @Variety on Twitter for breaking news, reviews and more
Comments 1