RelativityReal, the reality/alternative TV arm of Relativity Media, has signed reality TV veterans Jay Blumenfield and Tony Marsh to a multiyear overall deal.
Move marks the first overall pact for RelativityReal since it launched six months ago.
Under their Jay & Tony Show banner, Blumenfield and Marsh have produced two seasons of “Here Come the Newlyweds” for ABC; “High School Musical: Get in the Picture,” also for ABC; “Tuesday Night Book Club” for CBS; “Tourgasm: The Dane Cook Project” for HBO; “Family Business” for Showtime; as well as several other series for Spike, VH1, MTV, Bravo, E! and OLN.
Relativity CEO Ryan Kavanaugh said the deal signals Relativity’s commitment to growing the reality part of the company’s business.
Since launching, RelativityReal has sold more than a dozen pilots and series to broadcast and cable networks.