Bears vs. Packers game leads NBC to victory

The first weekend of the NFL dominated the Sunday primetime landscape as NBC’s Bears vs. Packers matchup was the highest-rated show and, combined with the pregame “Football Night in America,” was more than enough to give the Peacock a win.

Green Bay’s 21-15 win over Chicago earned a 7.5 rating/18 share in the 18-49 demo, with 18.7 million watching, but the numbers need to be time zone adjusted due to live sports programming. As of now, the game looks to be the most-watched Sunday night debut since 2006 when the Manning brothers played each other as the Colts took on the Giants. The nearly 90-minute “Football Night” (3.9/11, 7.3m) also performed well as a lead-in. The combination should give NBC a powerhouse delivery every Sunday.

Pigskin was good to Fox as well, with its highlights show “The OT” (4.5/13, 10.4m) came in second. In nonsports programming, the series finale of “King of the Hill” (2.9/8, 6.1m) and a repeat of “Family Guy” (2.3/6, 4.9m) was enough to give Fox second place.

CBS’ entire lineup was pushed back 30 minutes because of a U.S. Open overrun. “60 Minutes” (2.0/6, 9.9m) aired a fresh interview with President Obama discussing health care. The venerable newsmagazine was slightly ahead of the Eye’s “Big Brother” (1.9/5, 6.0m) while, at 9:30, “There Goes the Neighborhood” (1.1/2, 3.7m) continues to disappoint.

Overall, broadcast may have lost eyeballs to cable Sunday night. HBO aired the finales of “True Blood” and “Hung” while MTV saw young demos tuning in to the “Video Music Awards.”

Preliminary 18-49 averages for the night: NBC, 6.2/16; Fox, 3.4/9; CBS, 1.6/4; ABC, 1.3/3; Univision, 0.7/2; CW, 0.5/1.

In total viewers: NBC, 15.5 million; Fox, 7.6 million; CBS, 6.2 million; ABC, 4.4 million; Univision, 1.8 million; CW, 1.1 million.

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