Fox's animation block holds on strong
Typical for a Sunday night during the NFL season, NBC won the ratings race with a strong showing for the Steelers vs. Ravens game. Fox’s animation block performed well to give the net a second-place finish while ABC finished third as “Desperate Housewives” fell to its lowest demo numbers of the season.
In a game that wasn’t decided until overtime, Sunday’s Pittsburgh-Baltimore game drew a 6.6 rating/16 share in the 18-49 demo, with approximately 17.2 million people viewers, though due to the nature of live sports, that number will be adjusted later today. That, combined with pregame the “Football Night in America” program (3.4/9, 11.6m approximately), was all the Peacock needed to take home the night’s primetime race.
Fox’s 8-10 p.m. animation block was up 18% over the previous week, with “Family Guy” (4.4/10, 8.4m) and “The Simpsons” (4.2/10, 8.9m) leading the toon charge. “The Cleveland Show” (3.5/8, 7.1m) and “American Dad” (3.38/6.3m) also saw week-to-week improvements.
At ABC, “Desperate Housewives” (4.3/10, 12.6m) scored best for the Alphabet. “Extreme Makeover” (3.0/7, 10.3m) and “Brothers and Sisters” (3.0/8.8m) were off their season averages.
CBS got no holiday love for its two-hour Hallmark movie “A Dog Named Christmas.” Original telepic, which drew an impressive 12.2 million viewers but a weak 2.1/5 in the demo, followed an installment of “The Amazing Race” (3.4/8, 11.6m).
Preliminary 18-49 averages for the night: NBC, 5.4/13; Fox, 4.2/10; ABC, 3.1/8; CBS, 2.6/6; Univision, 1.1/3; CW, 0.5/1.
In total viewers: NBC, 13.9 million; CBS, 12.6 million; ABC, 10 million; Fox, 9.4 million; Univision, 2.8 million; CW, 1.5 million.