TV unit to handle ad sales for weekly serial
NBC Universal Domestic Television Distribution will be handling ad sales for several of Litton Entertainment’s weekly series.Ad inventory on “The Brian McKnight Show,” upcoming court skein “Street Court,” “Jack Hanna’s Animal Adventures,” “Animal Exploration With Jarod Miller” and off-network runs of “Storm Series” for the 2009-10 season will be sold by the Peacock’s Domestic TV Distribution division. “Litton Entertainment’s lineup of nationally syndicated programming … offers additional opportunities for advertiser sponsorships and integration,” said Barbara Argentino, senior VP of advertising and media sales for NBCU Domestic TV Distribution. Litton is an independent distributor of syndicated series.
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