U.S. programming is on the decline
BERLIN — U.S. shows continue to dominate European TV screens but Hollywood faces increasing competition from homegrown product.
According to the European Audiovisual Observatory’s new yearbook, “Trends in European Television,” European series, TV movies and feature films have been steadily making inroads across Europe while U.S. programming is on the decline.
Analyzing programming on 124 channels in 13 countries, the EAO found the share of European scripted fare climbed from 36.1% in 2005 to 39.1% in 2007.
A breakdown of scripted fare shows the proportion of European TV movies rose from 44.3% in 2006 to 47.2% in 2007, while the share of European series climbed from 34.3% to 35.4%.
The share of European films went up from 40.7% to 42.5% while the proportion of animated films increased from 35.6% to 42.4%. By contrast, the share of short films jumped from 56.9% to 70.6% in 2007.
Commercial broadcasters offer more non-European scripted content, but that proportion dropped from 77.1% in 2006 to 76.7% in 2007.
While commercial webs traditionally broadcast the least amount of national fiction, they upped broadcasts of domestic scripted fare from 7.3% in 2006 to 8% in 2007.
Pubcasters carry the least amount of fiction but offer the most European programs. Non-domestic fare fell from 42.8% in 2005 to 39.7% in 2007 among pubcasters, which also saw domestic productions decline from 25.1% to 23.5% in the same period.