KTLA’s new boss revs up the newsroom

On Jan. 5, moments after Don Corsini started his gig as KTLA’s president and GM, the troops knew there was a new sheriff in town.

Why aren’t we doing more news?, Corsini wanted to know. Why aren’t we more competitive on breaking news? EMMETT-WIDE SHOT WITH BACKPLATE

After a few days of studying the newsroom’s rhythms and scrutinizing KTLA’s schedule, Corsini came to assistant news director Jason Ball with the idea for the station to add a 6:30 pm newscast. It would allow KTLA to offer local headlines at a time when the Big Three O&Os were serving up national and international reports from Charlie Gibson, Katie Couric and Brian Williams.

Great idea, Ball told Corsini. Then Corsini had another surprise for his lieutenant.

“Let’s do it tomorrow,” he told Ball.

After Ball picked up his jaw off the floor, he realized that this was his real introduction to the new boss.
As a news guy, he couldn’t ask for a more supportive leader than Corsini, who is a creature of L.A. television.

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